What we build.

Four kinds of work, described in enough detail that you can tell whether yours is one of them. If it sits between two of these, it probably still fits.

Websites

A website is the part of the business that works while nobody is in the office. It should say what the company actually does, load quickly on a mid-range phone on a weak connection, and be findable by someone who does not already know the name.

Business and corporate sites — what you do, who you are, how to reach you, kept current without needing a developer

Product and launch sites — a single product or service explained properly, built to convert one specific action

Multi-language sites — including Tamil and English on the same site, planned from the start rather than bolted on

Commerce — where selling online genuinely suits the business — sometimes it does not, and we will say so

Content management — so your team edits the site, not us

Search and performance work — structure, speed and metadata, treated as build requirements rather than an add-on

When the business is understood and the job is to represent it clearly. If people need to log in and do something, you are looking at the next section.

Applications

An application is software people use, repeatedly, to get something done. The measure is not how it looks in a screenshot; it is whether someone on their fourth task of the morning can finish it without thinking about the interface.

Customer portals — clients check their own orders, documents, status or history without contacting anyone

Internal tools — the admin, scheduling, inventory or approval systems your staff use daily

Booking and enquiry systems — with the awkward parts handled — cancellations, clashes, no-shows, changes

Dashboards — the numbers the business actually decides on, not every number available

Mobile applications — where a phone is genuinely the right surface, not where a good mobile site would serve better

When there are users, states and permissions. The moment a page needs to know who is looking at it, it stops being a website.

Software and platforms

Off-the-shelf software asks the business to change shape to fit it. That trade is often worth making. When it is not — because the process is the business, or because the workarounds have quietly become the job — custom software is the cheaper answer over any reasonable timeframe.

Operational software — quoting, production tracking, dispatch, service records — whatever the business actually runs on

Reporting systems — one version of the numbers, refreshed automatically

SaaS products — multi-tenant products with accounts, billing and permissions, built to be sold

Document and workflow systems — approvals, versions, audit trails, and who did what when

Migration from spreadsheets — moving years of existing data without losing any of it

When you have tried the off-the-shelf tools and the workarounds now cost more than the licence. Or when the process itself is the advantage and you do not want to standardise it away.

Systems and integration

Most businesses do not have a software problem. They have four pieces of software that do not speak to each other, and a person in the middle retyping things. Integration work is unglamorous and returns more per rupee than almost anything else we build.

API development — a documented way for your systems, or your customers' systems, to talk to yours

Third-party integrations — accounting, payments, logistics, messaging, CRM and the tools you already pay for

Automation — the repeated manual step, removed, with a record of what it did

Data pipelines — moving and reconciling data between systems on a schedule you can trust

Legacy connections — talking to an older system that cannot be replaced yet

When someone's job includes the phrase "and then I copy it into". That sentence is almost always a project.

How we choose technology.

We do not have a favourite framework, and we would be suspicious of a company that did. The choice is made against four questions, in this order.

Does it fit the problem?

A content site and a real-time dashboard should not be built the same way.

Can it be maintained?

By us, and eventually by someone who is not us. Unusual choices need to earn their strangeness.

What does it cost to run?

Hosting, licences and the attention it demands after launch are part of the price, not a footnote.

Will it still be reasonable in five years?

Boring, widely used technology ages better than exciting technology. We choose boring more often than not.

We will tell you what we are using and why, in language you can evaluate. If a decision only makes sense to a developer, it has not been explained yet.

What we do not do.

Saying this plainly saves everybody a meeting.

Ongoing marketing and ad management.

We build the thing; we do not run your campaigns.

Brand identity from scratch.

We work carefully within an existing identity, and can build one where the digital product is the brand, but we are not a brand studio.

Template installations.

If a theme and a weekend genuinely solves your problem, that is a real answer and you do not need us for it.

Very short-notice work.

Understanding takes time. Projects that must start on Monday usually should not start with us.

Work we cannot staff properly.

We would rather decline than subcontract a project we cannot supervise.

Not sure which of these you need?

That is a normal position to be in, and it is the conversation we are best at. Describe the situation and we will tell you what we think it needs — including if the answer is less than you expected.

Tell us what you need